October 17 is Purple Thursday, an annual day to show support for survivors during Domestic Violence Awareness Month.

The color purple is a symbol of peace, courage, survival, honor, and dedication to ending violence. It’s believed the color’s connection to our mission might have begun during women’s suffrage.   

In 1978, thousands of advocates for women’s equal rights wore purple when they marched in Washington, D.C. Today the color honors this history, survivors of abuse, and those lives that have been ended too early.   

Why is Purple Thursday Important? 

Purple Thursday is important to our mission because raising awareness is an essential part of working to end the cycle of abuse. It’s a day to identify yourself as an advocate and raise awareness.

Imagine being told no one will believe you. That you’re unworthy of better. Being gaslighted and wondering if you’re to blame.

But on this day you see purple at your workplace, the grocery store, the soccer game, on social media. You see friends, family, and strangers demonstrating they will believe you. That you’re worthy. Showing they will support you.

Don’t just wear purple.

Let’s start conversations and be ready with resources. Think about why you’re participating in the day. What will you say when someone asks you why this mission matters to you? Write down our 24-hour Crisis Hotline so you’re prepared if someone asks for help. That number is 800-544-2022.